The introduction of the Internet to US households in the early 90’s has forever changed the media landscape and how consumers discover and engage with content.
From the very first banner ad to the present day machine learning and programmatic media buys, paid media has seen many innovative iterations over these few decades.
This new media age has permanently removed the gatekeeper status of buyer-information from businesses and placed it squarely in the hands of households…
The Macroeconomics of Native Advertising
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