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Is Your Native Advertising Ruled by Metrics That Matter?

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Is Your Native Advertising Ruled by Metrics That MatterLet’s face it: Most people would rather glance at vibrant images than trudge through a sea of copy. Savvy marketers are capitalizing on this universal truth.

In fact, 90 percent of information transferred to the brain is visual, which means that across social media, websites, and other digital properties, the brand with the most engaging visual content will win the eyes and hearts of consumers1. (highlight to tweet)…

Is Your Native Advertising Ruled by Metrics That Matter?


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