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Native Advertising Examples: 5 of the Best (and Worst)
The chances are pretty good that, even though you may not have realized it, you’ve seen several examples of native advertising. These days, native advertising is everywhere – and it’s getting harder...
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Consumers Turn a Blind Eye to a Generic Content Marketing Strategy
Native advertising might have a new obstacle to overcome if marketing experts are right about an emerging trend: content blindness. According to experts speaking on a panel at 4A’s Transformation...
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Did you know that you are 475 times more likely to survive a plane crash than you are to click a banner ad? According to these statistics provided by online marketing research firm Solve Media, it’s...
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The Native Advertising Arms Race is Underway and the Combatants Might...
The lines between the media, brands, agencies, new media, social media and search engines are blurring faster than most realize. This was covered in depth on Mark Schaefer’s blog and my Huffington Post...
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The Reach, Engagement, and ROI of Content Marketing vs. Native Advertising...
As the efficacy of outbound marketing continues to wane, more and more marketers are considering native advertising and content marketing as viable alternatives. According to our survey, 72% of clients...
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AdBlock: The Growing Worry of Online Advertisers
An Ad-less Future?/shutterstock Advertising Age’s Tim Peterson and Courtney Fishman‘s recent article, “Ad Blocking is a Growing Problem. What’s the Fix?” addresses the thorny conflict between the needs...
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Snapchat Native Video Ads: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Snapchat...
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Why Native Advertising Fails
In the last few years, native advertising has been in vogue. Indeed, media companies touted it as the savior of publishing. More and more publishers offer it. Even the Grey Lady. Native advertising is...
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Is Your Native Advertising Ruled by Metrics That Matter?
Let’s face it: Most people would rather glance at vibrant images than trudge through a sea of copy. Savvy marketers are capitalizing on this universal truth. In fact, 90 percent of information...
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How to Use Native Ads to Support Your Social Media Marketing
Are you looking for ways to supercharge your social media efforts? Have you considered native ads? Native ads not only help build your social followers and boost social engagement, they also drive...
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The Science Behind Why Native Ads Work [Infographic]
Native ads nab more attention, garner greater focus, and make more of a subconscious impact than other ads do, according to the following Sharethrough and Column Five infographic. Here’s a look at the...
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Native Advertising Is Not Content Marketing
When you see the phrase “native advertising,” what do you think? Do you think of content marketing? Well, a lot of people do … so much so, that I felt compelled to write an article about it. Before I...
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How Gmail’s New Native Ads Could Change Email Marketing
Amid the buzz of Google’s new logo last Monday, a lot of people missed Tuesday’s announcement that native Gmail Ads are now available to all advertisers. The option to run these Gmail ads is now...
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Netflix and Native Advertising: A Tricky Marketing Plan Done Good
360b / Shutterstock.com For those not working in the marketing or advertising industry, native advertising is a tricky, morally ambiguous if not outright ethically dubious proposition. The practice, in...
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This Week in Content Marketing: The Coming Crisis in #NativeAdvertising
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunesand Stitcher. In this week’s episode, Robert and I discuss the launch of Apple’s iOS 9 update, which may block more...
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Why Native Advertising is Hotter Than Jennifer Lawrence
You’re more likely to complete NAVY SEAL training, survive a plane crash, win the lottery and do a slew of other ridiculously uncommon things than you are to click a banner ad. To be specific, the...
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How to Use Native Twitter Video Marketing for Business: 5 Best Practices Plus...
It’s every smart and social, savvy digital marketers dream to reach their audience in a human, relevant, memorable and meaningful way. Video marketing provides marketers with one of the best...
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The Battle Between Content Marketing and Native Advertising
A divisive battle between content marketing and native advertising is brewing in the world of marketing. Those two forces are set to duke it out for brand budget money as companies look to run lean and...
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Are You a Good Fit for Native Advertising?
Almost overnight, native advertising has emerged as a viable revenue stream for leading media companies like Digiday, Forbes, Business Insider—the list goes on. But what about smaller, niche...
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#SocialSkim: Twitter Native Video Ads and Polls, Plus More Stories in This...
This week was big for extending your capabilities on established networks: Twitter launched native video ads and opened polls to everyone (meaning it’s that much easier to get the pulse on your...
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